FOR IMMEDIATE RELEASE
November 24, 2020
HONOLULU – Earlier this year, DTL (detail) launched an Actions of Aloha initiative to inspire self-love, enact change, and remind us that aloha knows no bounds. What began as an idea on social media in response to COVID, developed into a deck of cards with 50 different acts of compassion and kindness to show aloha to oneself, one’s family, or one’s community.
Since the release of the inaugural Actions of Aloha cards, DTL committed to donate 100% of the profits generated from the sale of these cards to The Friends of Iolani Palace. In just under four months, Actions of Aloha proudly donates $10,000 to support Hawai‘i’s royal residence.
To continue to spread aloha — and just in time for the holidays — Actions of Aloha recently partnered with Bishop Museum and Waimea Valley to create two additional decks of cards that will benefit each organization.
“The community’s excitement about these cards and supporting ʻIolani Palace has been nothing short of amazing,” said DTL’s Action of Aloha ambassador Kim-Hee Wong. “It’s been an honor to gift these funds on behalf of our lāhui to ensure that ʻIolani stands tall, with its doors open to Hawaiʻi and its visitors for generations to come. We look forward to continuing the Actions of Aloha mission by supporting two new local organizations that embody aloha in their everyday mission.”
To get your hands on the next two card decks released on Lā Kūʻokoʻa, Saturday, November 28, visit www.actionsofaloha.com. The first deck is a collection of 53 ʻŌlelo Noʻeau compiled from Mary Kawena Pukui’s book, ʻŌlelo Noʻeau: Hawaiian Proverbs & Poetical Sayings. The second deck features four colored canoe plant designs with 50 new actions of aloha that are categorized to show aloha for oneself, family, community, and earth.
DTL is a Hawaiian strategy studio that helps businesses, organizations, and communities navigate change through services in planning, design, and communications. DTL possesses a deep understanding and knowledge of the Hawaiian culture, using this unique perspective to facilitate dialogues, bridge varying viewpoints, and develop collaborative solutions to both issues and opportunities in our community.
ABOUT ʻIOLANI PALACE
ʻIolani Palace is an irreplaceable monument of Hawaiʻi’s history. Built in 1882, this historic landmark served as the political and social center of the Kingdom of Hawai’i until the overthrow in 1893. Today ʻIolani Palace is the only official royal residence in the United States and a reminder of the rich history of Hawaiʻi.